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Case Study

EdTech Venture

From idea to 100,000 learners in 12 months

Industry

Education Technology

Duration

12 months

01 / Challenge

Founders had vision but needed product, technology, and go-to-market strategy.

The founding team consisted of experienced educators with a compelling vision for democratizing access to quality education across Africa. However, they lacked the technical capacity to build the platform, the product expertise to design an engaging learning experience, and the strategic framework to reach their target audience. They needed a partner who could take them from concept to launch and beyond.

02 / Strategy

Built MVP in 8 weeks, validated with early users, then scaled platform iteratively.

We ran a 2-week design sprint to define the core product and user flows, then built a functional MVP in 8 weeks using Next.js and a serverless architecture. The platform launched with 20 courses and 3 learning paths, targeting university students and young professionals. We established feedback loops through in-app surveys, community channels, and usage analytics to guide each iteration. As the platform grew, we added AI-powered course recommendations, gamification, and a peer-learning community feature.

03 / Outcome

100K+ active learners, 500+ courses, partnerships with 30 institutions.

Within 12 months of launch, the platform crossed 100,000 active learners and expanded to 500+ courses across 15 subject areas. Strategic partnerships with 30 universities and training institutions provided certified credentialing, which became a major growth driver. The venture secured seed funding and was accepted into a leading accelerator program. Monthly active users continue to grow at 25% month-over-month.

Our Approach

How We Made It Happen.

  • 2-week design sprint to validate product-market fit
  • 8-week MVP build using lean methodology
  • Data-informed feature prioritization and iteration
  • Strategic partnership development with educational institutions
Technologies

Tools We Used.

Next.jsTypeScriptPostgreSQLVercelStripeOpenAI API
Results

The Impact.

One of the fastest growing EdTech platforms in West Africa.

100K+

Active Learners

500+

Courses

30

Institution Partners

25%

MoM Growth

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